CONTENTS 
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PAGE 
daily?—The automatic bargain basement—Automatic mark- 
downs contain a really scientific principle of adjusting selling to 
the most-profit times to buy—No reserve stocks permissible 
—Some specific instances from the automatic bargain basement— 
Fast rate of turnover the key. 
CHAPTER VII 
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MAxING MARK-DOWNS Pay A ProFIT. . . . . , 
The Model Stock Plan actually enables us to profit by our mark- 
downs— Customers will buy almost anything at a low enough price 
—Selling at the first mark-down leads to the least loss—Mark- 
downs to next lower full-line price draw trade to that full line and 
increase the total sales and total profits—It pays to take mark- 
downs early and freely under the Model Stock Plan, thus turning 
an apparent loss into an actual gain—Mark-downs and the selling 
calendar—Mark-downs as a check-up on price levels—Never try 
to limit mark-down percentages—Eight major causes and two 
major classes of mark-downs—Research to decrease mark-down 
osses. 
Doing MORE BUSINESS ON SMALLER STOCKS . + « « « . 
Eight advantages of fast rate of turnover—How new styles origi- 
nate—The Model Stock Plan eliminates needless items—XKeeping 
open to buy—Making more money in dull times—Do we need 
smaller stocks for present sales volume or larger stocks and far 
larger sales volume?—Precisely how large a stock should be— 
Backing up the buyers——How the Model Stock Plan meets the 
conditions of the Second Industrial Revolution—Mass producers 
cannot tolerate wasteful distribution; every distributive business 
must meet new standards—Mass distribution lowers prices and 
increases markets through eliminating wastes—Eight major 
advantages of the Model Stock Plan—Combining the strength of 
the chain store and of the independent store. 
CHAPTER IX 
Tre More-ProrrT TiME T0 SELL—THE SELLING CALENDAR. 
The selling calendar’s dates and_their problems—The yellow- 
ticket method for safer buying—First showing should be early 
but not too early—The opening controlled by completeness of 
stocks; highest-priced full line emphasized now—Mass selling 
when stocks are largest; best-selling full line now emphasized— 
When to shift the emphasis to cheapest full line—When to set 
“closing out’ and “end of season.’ 
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CHAPTER X 
Tre More-ProriT TiMe To Buy~-THE BUYING CALENDAR. 
The sound approach to good values—The buying calendar and the 
seven seasonal dates—First showing is guesswork; checking up 
the facts—Showing full sample lines an important time for buyers 
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