THE STORY OF ARTIFICIAL SILK 
ee RE. 
Rothermere pointed out that Italy has 
thrown down the gauntlet to Lancashire. It 
is making the coarser and cheaper yarns, 
which will soon be much lower in price than 
cotton. 
At present, Artificial Silk stockings are 
universal. They are worn by the mill girls in 
Lancashire. They are no longer the privilege 
of the rich. They have been brought within 
the reach of almost every family. 
In feel and appearance and lustre and 
brilliance, the new Artificial Silk goods are 
now practically equal to the silkworm silk. 
Only a close scrutiny will enable you to tell 
the one from the other. 
Calling the new yarn “silk ” has given it 
an immense advantage. It keeps the prices 
at a higher level and increases the demand for 
the goods. 
When “ Bessemer ” iron was invented, it 
was called steel. It is not steel. It is, strictly 
Speaking, only air-refined iron. But it was 
called steel, and this helped very much to 
keep its price up and to increase the demand 
or it. 
fod