THE STORY OF ARTIFICIAL SILK 
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jewellery. The more that women wear 
brightly-coloured silks, the more they will 
want gold and silver and precious stones. 
There will be a boom in the paint trade, 
too, as well as in the dyeing trade. We shall 
have brighter buildings as well as brighter 
clothes. This drab, dingy island will eventu- 
ally be transformed. 
We shall have our eyes opened, so that we 
shall notice the dinginess. Already, we are 
pulling down hundreds of our ugly buildings. 
We have built a new Regent Street. Our 
banks have erected noble and stately palaces 
of finance. Even Lloyds and the Bank of 
England and the Hudson’s Bay Company 
have moved into magnificent new buildings. 
As for private houses, we have built more 
than 1,000,000 since the war—bright, hand- 
some and well-designed homes. 
Many other things besides cloth are now 
being made from this wonderful wood-and- 
cotton pulp. There is, for instance, CELLO- 
PHANE. This is a trade-marked name for a 
new transparent wrapping material. It pro- 
tects goods from dust, smoke, insects, etc. 
It is a sort of textile glass. Customers can 
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