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Selling Latin America

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Bibliographic data

fullscreen: Selling Latin America

Monograph

Identifikator:
100624364X
URN:
urn:nbn:de:zbw-retromon-33077
Document type:
Monograph
Author:
Merckel, Curt http://d-nb.info/gnd/1024684814
Title:
Der Weltverkehr und seine Mittel
Edition:
Zehnte, durch einen Nachtrag ergänzte Auflage, Sonderausgabe aus dem Buch der Erfindungen, Gewerbe und Industrien
Place of publication:
Leipzig
Publisher:
Verlag von Otto Spamer
Year of publication:
1913
Scope:
1 Online-Ressource (X, 981 Seiten)
Digitisation:
2017
Collection:
Economics Books
Usage license:
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Chapter

Document type:
Monograph
Structure type:
Chapter
Title:
Die Eisenbahnen
Collection:
Economics Books

Contents

Table of contents

  • Selling Latin America
  • Title page
  • Contents
  • I. General remarks on foreign trade
  • II. Brazil
  • III. Argentine
  • IV. Uruguay
  • V. Paraguay
  • VI. Chile
  • VII. Bolivia
  • VIII. Peru
  • IX. Ecuador
  • X. Colombia
  • XI. Venezuela
    XI. Venezuela
  • XII. Central America
  • XIII. Mexico
  • XIV. Cuba
  • XV. Santo Domingo
  • XVI. Haiti
  • XVII. Porto Rico
  • XVIII. The Guianas: British, Dutch and French
  • XIX. European possessions in the West Indies
  • XX. Foreign trade with Latin America and how it developed
  • XXI. Methods of doing Business
  • XXII. The salesman and the customer
  • XXIII. Custom-houses and tariffs
  • XXIV. Trade marks
  • XXV. Finance and credits
  • XXVI. Packing and shipping
  • XXVII. Advertising
  • XXVIII. Reciprocity
  • XXIX. Health precautions
  • Index

Full text

TRADE MARKS 
2 77 
they reside. Magazines and periodicals of all 
classes are watched with care and as soon as 
extensive publicity campaigns are launched in 
the United States or Europe, the chances are 
that the trade name of the article being ex 
ploited will be simultaneously registered by a 
native in many Latin American Patent Offices. 
The next step in the technique of these rogues 
is to wait until some shipment of the goods in 
question arrives, a fact easily ascertained by 
noting the shipping news from the States and 
reading the invoices and the names of consign 
ees, data which is eagerly sought after and 
published with great detail by all the papers 
of the port. An injunction is then immedi 
ately obtained and the entire shipment is 
either prohibited from landing or held in the 
custom house pending wearying and tiresome 
legal complications, with the result that the 
quasi owner of the trade-mark in question is 
always victorious and the shipment either ex 
cluded from the country in toto or awarded to 
the unlawful owner of the brand, in lieu of 
court costs and legal fees. In the latter event
	        

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Selling Latin America. Small, Maynard & Company Publishers, 1915.
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