Wirtschaft als Leben

Bibliographic data

Monograph

Identifikator:: 1027869556

URN:: urn:nbn:de:zbw-retromon-48255

Document type:: Monograph

Author:: Gottl-Ottlilienfeld, Friedrich von http://d-nb.info/gnd/118809040

Title:: Wirtschaft als Leben

Place of publication:: Jena

Publisher:: Verlag von Gustav Fischer

Year of publication:: 1925

Scope:: 1 Online-Ressource (XXXII, 763 Seiten)

Digitisation:: 2018

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Die Herrschaft des Wortes

Collection:: Economics Books

interested in working out the problem, organized the Amer- ican Fruit Growers, Inc., using their own successful business as the nucleus. Joining Crutchfield and Woolfolk, as stockholders in the anterprise, were many leading fruit growers, a majority of the former employees of the partnership, a number of the jobbing trade, as well as financiers and business men with a recognition of the fact that successful distribution of perish- able fruits and vegetables is a great business undertaking, rital to the welfare of modern society. The new company brought to the task a fresh point of view, Whereas the one or two large successful cooperative associations preceding it in the field operated very largely if not entirely for the producers’ benefit, the American Fruit Growers, Inc., recognized from the start that the consumer was as vitally interested in proper distribution as the pro- ducer, and this company may be said to be the first deter- mined move to build a marketing system for fresh fruits and vegetables to meet the requirements of the consumer as well as the producer. [t was recognized that, in order to effect economies in distribution, perishable products must be standardized in the growing process. The company’s production operations have contributed measurably to improving production methods in the past five years. The company also sponsored a system of electrically marking individual fruit, and established the Blue Goose trade mark. This was the first large scale movement to identify fruit to the ultimate consumer. To be successful it required a marketing system that would insure the product reaching, not only the market, but the ultimate consumer, with regularity and in perfect condition. Such a system the American Fruit Growers, Inc., devel- oped and is constantly improving. Its tonnage, amounting in 1921 to 81,288 car loads, in 1922 to 34,087 car loads, in 1923 to 37,829 car loads, and in 1924 to 36,912 car loads; represents the products of thousands of growers. The 1924 tonnage included 9,098 cars of apples, 6,428 cars of citrus fruits, 1.872 cars of potatoes, 2,770 cars of grapes. 2.998 cars

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