Neuzeitliche Krüppelfürsorge

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Monograph

Identifikator:: 1689945052

URN:: urn:nbn:de:zbw-retromon-102705

Document type:: Monograph

Title:: Neuzeitliche Krüppelfürsorge

Place of publication:: Münster i./W.

Publisher:: Aschendorff

Year of publication:: 1926

Scope:: 139 Seiten; Illustrationen

Digitisation:: 2020

Collection:: Economics Books

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Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Über das Krüppeltum, seine Ursachen, Verhütung und Behandlung

Collection:: Economics Books

The best-selling full line is at the intermediate price at which all of our customers buy at one time or another, at which most of our customers buy all of the time, and at which we, consequently, sell the most goods. The average producer makes no particular effort to avoid an indefinite number of variations in price. He usually makes up his mind what material, style, and kind of goods he wants to manufacture. Then he finds out what the article so made costs him and fixes his profit on top of that. This is exactly the opposite of Ford’s policy which, by his own statement, is: “I first reduce the price to a point where I believe more sales will result. Then we go ahead and try to make the price. I do not bother about costs. The new price forces the costs down . .. No one knows what a cost ought to be . .. I can make more discoveries con- cerning manufacturing and selling under this forced method than by any method of leisurely investigation.” Of course, customers do not fall into three clearly delineated classes by incomes and purchasing powers. If we list them in order by actual incomes, we shall find the differences so slight that the intervals are hardly perceptible all the way from bottom to top of the purchasing power of the masses of our customers. Experience has shown, however, that at any one time there are certain prices which the public regards as the season’s prices. If, for our class of trade, the three prices of popular demand in dresses, that is, the three full-line prices—the prices at which the public demands that the retailer supply the best he can for the money—are $15, $25, and $35, then customers will come in expecting to find dresses at those prices. The advantages of the Model Stock Plan are such ‘hat the customer on examination will usually find at $15— the cheapest full line—almost all the desirable dresses that competitors who do not use the Model Stock Plan offer at prices up to our best-selling full-line price. Therefore, if by any chance she is still not satisfied with our $15 dresses, she will generally go to the next higher full-line price, provided our full-line prices are right. The customer, for example, -3

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Full text: The model stock plan

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