Denkschrift über die Maschinenindustrie der Welt, bestimmt für das Komitee B des Vorbereitenden Ausschusses der Internationalen Wirtschaftskonferenz des Völkerbundes

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Monograph

Identifikator:: 1724926314

URN:: urn:nbn:de:zbw-retromon-103958

Document type:: Monograph

Title:: Denkschrift über die Maschinenindustrie der Welt, bestimmt für das Komitee B des Vorbereitenden Ausschusses der Internationalen Wirtschaftskonferenz des Völkerbundes

Place of publication:: Bln-Charlottenburg

Publisher:: Verein Deutscher Maschinenbau-Anstalten

Year of publication:: 1926

Scope:: V, 194 S.

Digitisation:: 2020

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

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Document type:: Monograph

Structure type:: Chapter

Title:: Anhang. Statistischer Material

Collection:: Economics Books

84 THE MODEL STOCK PLAN ments and the basement store. But if the basement and the de luxe departments are handled scientifically, with mental energy and with minds open to learn by experimentation, the sales in each—the one above the full line prices the other principally below the full line prices—will be larger than is commonly thought possible or than experience has up to now shown attainable. What a basement can do that is operated with the aid of this kind of thinking and planning is indicated by the auto- matic bargain basement of the Filene store in Boston.} This basement is doing over $10,000,000 of business a year. The volume of sales is obtained by a method that in compari- son with the standard current practices in buying and selling is far more different, far more revolutionary, than is the Model Stock Plan, A detailed account of the methods and principles of the Filene Automatic Bargain Basement is given in this chapter because some of the planning and rea- soning on which it is based could be used to increase the total profits of basement stores which are not operated on the automatic mark-down plan. Once it has been decided that the opportunity exists for a basement store, we come to a consideration of the mer- chandising principles specifically applying to basement operations. The first, and most obvious to any experienced retailer, is that the basement store should not try to make the bulk of its sales in the same goods at the same price levels as the upstairs departments. The basement should sell mostly goods at prices cheaper than the prices in upstairs departments.? Yet these goods must be of sufficiently high ! As bas already been pointed out, I have used illustrative material from this store only because I am more familiar with it than with any other busi- ness. But the whole Model Stock Plan—it cannot be stated too often or too strongly—is applicable to all types of businesses and all kinds of goods. * There is a profitable way of running a basement store where this state- ment does not apply. In an automatic bargain basement, such as that of the Filene store jn Boston, higher-priced goods can be sold in very successful quantities, with no harm to the upstairs departments. Such a basement, in fact, can greatly increase the reputation of the store for low prices at all price levels, much as the upstairs departments aim to increase the reputation = the store not alone for good price values but also for especially good style values.

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