The model stock plan

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Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

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Document type:: Monograph

Structure type:: Chapter

Title:: Chapter VI. Basement stores for thrifty customers

Collection:: Economics Books

86 THE MODEL STOCK PLAN merchant has at some time legitimately bought some goods of this sort, by recognizing and applying to his advantage the lack of coordination between production and consump- tion, and producers’ or importers’ errors of judgment. These are usually goods of reliable quality; for the most part they are available in large quantities. Yet they can be sold only if offered at much less than usual prices. Of course, manufacturers often have special reasons why they want or are forced to sell at prices much lower than usual, and why they are very glad indeed to be assured of a large cash outlet which is always open to buy. This is possible because production and distribution, manufacturing and selling, are not in general coordinated. Many manufacturers are individualists and devote insuffi cient time to the study of larger questions involved in run- ning their businesses to yield the greatest possible total profits. For instance, few manufacturers study total demand. As there are hundreds of manufacturers in most lines, even if they should all produce the right goods, the result would still be that many of them would be wrong, because they would have produced more than their cus- tomers, the retailers, could use at any one time. Frequently, a manufacturer who has produced a desirable article fails to find just the buyer who wants it. Or, as often happens, a manufacturer produces the goods he would like to sell instead of what buyers want to buy. To these conditions arising from weaknesses in production and distribution must be added such extraordinary happen- ings as unforeseen financial or other economic or political events which may defeat even good planning by the producer. Consequently, there are goods in the market to be bought to yield values as good as, or better than, those in the three full lines. Usually these goods are sold to the store at less than they cost to produce. There is a good reason why the store should not take advantage of this extremely low purchase cost to put the goods into one of the full lines and get the larger profits that this might permit. If a store tries this, it is

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