Der russisch-japanische Krieg und die japanische Volkswirtschaft

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Monograph

Identifikator:: 1768047243

URN:: urn:nbn:de:zbw-retromon-174903

Document type:: Monograph

Author:: Reibnitz, Kurt von http://d-nb.info/gnd/116394234

Title:: Amerikas internationale Kapitalwanderungen

Place of publication:: Berlin [u.a.]

Publisher:: de Gruyter

Year of publication:: 1926

Scope:: VIII, 123 S.

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Erster Abschnitt. Die Kapitaleinfuhr bis zum Weltkrieg

Collection:: Economics Books

CHOOSING PRICE LEVELS TO INCREASE SALES 35 every department; it helps the management and the buyers to keep the same classes of goods in all lines. The Model Stock Plan for a given department or a division of a department is not a whole in itself. It is a part— at times a very small part—of a large and significant whole. If the Model Stock Plan means anything at all it means a common-sense correlation of the department policies of the store as a whole. It also has the merit of consolidating the merchandising power of the store, so that our buyers present a single front to our resources. One part does not fight other parts. That helps us in the market. It becomes known that our plan is effective. Our buyers’ opportunities of getting right prices and good values, therefore, are much better. On the side of selling, we must keep in mind that most goods are sold at retail not by specific pieces of advertising but by the tendency of the public to come to our store when they want our class of goods. We must ask ourselves frequently: What makes customers pass other stores to come here? And we must ask ourselves: Why do they pass our store to go elsewhere? The answer is that customers go where they find a consistently attractive stock at consistently lower average prices than other stores get for merchandise of the same quality and of equal style appeal. Price is recognized as the deciding factor most frequently; style and good taste are almost equally important. A customer will not keep coming to a store where she recognizes that she pays more or where she gets merchandise of poor style or questionable taste. As I have frequently defined it, the Model Stock Plan is basically only the standardization of prices which has as great possibilities of greater service to the public as it has of greater total profits to the owner.

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