The model stock plan

Bibliographic data

Monograph

Identifikator:: 1820833348

URN:: urn:nbn:de:zbw-retromon-210730

Document type:: Monograph

Author:: Filene, Edward A. http://d-nb.info/gnd/123562244

Title:: The model stock plan

Place of publication:: New York

Publisher:: McGraw-Hill Book Company

Year of publication:: 1930

Scope:: xiv, 253 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Chapter IX. The more-profit time to sell - the selling calendar

Collection:: Economics Books

28 THE MODEL STOCK PLAN the advance goods interfere with selling the goods of the current season. Departments differ tremendously as to the time of the first showing. No general rule can be given to cover the determination of the dates. We shall be greatly helped if we have the merchandise to advertise strongly early enough to get a bigger early trade than our competitors. The second date on the selling calendar is the opening, the date when we have built up a stock complete enough to meet the demands of the early buying customers attracted by our early advertising. In our earlier days of merchandising at the Filene store in Boston we always used to advertise and emphasize opening dates and make a ceremony of them. Most merchants did the same. Getting ready for an opening was the greatest preparation for a new season. Later, with increased facilities for getting goods, with permanent representatives in foreign markets, and with far closer contact with domestic markets as a result of better transportation and communication facilities, the idea has passed of showing at one time about all the novelties to be shown for the season. Nowadays most merchants aim to show novelties as soon as they come out; and they are largely governed by the fear that to overemphasize a fixed opening date may make customers think it is the first time they have shown any real novelties that season, or the first time they are really pre- pared with adequate stocks of the new season’s goods. They have departed more and more from advertising extensively a fixed opening date. For the purpose of our merchandising, however, it is well to have a fixed date toward which we and our assistants are working to have adequate stocks ready, even if we do not advertise it as such. The opening comes at a time when our stocks are complete. The quantities may be small. Where the Model Stock Plan is used, nothing except mere carelessness or bad buying can cause so many mark-downs as having too large a stock at the opening. We must stick to small quantities. We are still in an experimental stage. We have, of course, been trying through the period of the first showing to get people to decide

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