The electrical equipment market of the Netherland East Indies

Bibliographic data

Monograph

Identifikator:: 1833098390

URN:: urn:nbn:de:zbw-retromon-221838

Document type:: Monograph

Title:: The electrical equipment market of the Netherland East Indies

Place of publication:: Washington

Publisher:: Gov. Pr. Off.

Year of publication:: 1930

Scope:: II, 46 S.

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Marketing agencies

Collection:: Economics Books

KW MANUFACTURERS’ AGENTS Manufacturers’ agents are in a position to market automotive electric equipment, flash lights and batteries, and domestic appliances. These firms carry no stock, and all orders are secured from dealers on an indent basis. Two prominent American firms have branches in the Netherland East Indies, and either of these concerns is in a position to market light electrical-equipment lines. CHINESE IMPORTERS The importance of the independent Chinese importer has been increasing steadily in the Netherland East Indies during the last 10 years. At present several of these firms are holding direct agencies for American electric equipment, particularly for domestic appliances, flash lights and batteries, and automotive equipment. The Chinese importer probably should not be considered as a possible agent for a line of heavy equipment, but some of the larger firms are able to obtain fairly good distribution for lighter lines. ADVERTISING American manufacturers interested in bringing their products to the attention of prospective buyers in the Netherland East Indies should have their literature printed in Dutch. Most of the educated Dutch people in the islands speak and read English, but it is prefer- able to have technical discussions printed in Dutch. In sending literature to the Netherland East Indies, American manufacturers should endeavor if possible to include quotatious in Dutch currency c. i. f. Java ports. Considerable criticism of the methods employed by American firms in advertising their products in the islands was heard by the writer in the preparation of this report. Public-utility companies in particular hesitate to place orders for various types of equipment with American firms as prices usually can not be deter- mined until after the goods have been received. The usual mediums of advertising exist in the Netherland East Indies newspapers, billboard, trade directories, and trade journals. These facilities are sufficient to keep a well-known trade name before the public. In the case of equipment which is unknown it is, of course, desirable to hold demonstrations or exhibits if possible, American manufacturers should avail themselves of the opportunity to secure stalls in the annual fairs that are held in the principal centers of population, Bandoeng, Batavia, and Surabaya. O

Access restriction

Copyright

fullscreen: The electrical equipment market of the Netherland East Indies

Monograph

Chapter

Table of contents

Download

Monograph

Chapter

This page

Image fragment

Citation links

Citation recommendation