Selling Latin America

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Multivolume work

Identifikator:: 1847028748

Document type:: Multivolume work

Author:: Conrad, Johannes http://d-nb.info/gnd/118521853

Title:: Grundriss zum Studium der politischen Oekonomie

Place of publication:: Jena

Publisher:: Fischer

Year of publication:: 1896-

Collection:: Economics Books

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Volume

Identifikator:: 1886437130

URN:: urn:nbn:de:zbw-retromon-233012

Document type:: Volume

Author:: Hesse, Albert http://d-nb.info/gnd/13348551X

Title:: Volkswirtschaftspolitik

Volume count:: 2.1902

Place of publication:: Jena

Publisher:: Fischer

Year of publication:: 1902

Scope:: XVI, 544 S.

Digitisation:: 2022

Collection:: Economics Books

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Chapter

Document type:: Multivolume work

Structure type:: Chapter

Title:: Einleitung

Collection:: Economics Books

METHODS OF DOING BUSINESS 233 its own salesmen to travel the country and to introduce your line to the trade in addition to other appropriate means toward this end. They will be only too glad to have your repre sentative accompany their local man from time to time and are highly appreciative of such an interest, because it stimulates both the cus tomer and their representative and at the same time gives you the opportunity of knowing just what they are doing and what they have to overcome in the way of prejudice and compe tition. It is always well to aid the local agency with a small advertising allowance, to be spent as your combined judgments may dic tate. This gives a further evidence to them of your desire to go after the trade and keeps their interest more intense on your line. Un fortunately too many American houses think that it is unnecessary to spend any money in advertising their goods in these lands. The sooner they take advantage of the advertising possibilities afforded by these virgin fields the larger and quicker will come the returns. Very often it is advisable to make specific al

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