Schragen der Gilden und Aemter der Stadt Riga bis 1621

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Monograph

Identifikator:: 832850500

URN:: urn:nbn:de:zbw-retromon-69619

Document type:: Monograph

Title:: Schragen der Gilden und Aemter der Stadt Riga bis 1621

Place of publication:: Riga

Publisher:: Häcker

Year of publication:: 1896

Scope:: 1 Online-Ressource (XV, 758 S.)

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

MAKING MARK-DOWNS PAY A PROFIT 103% with the necessity for many future mark-downs which by any other plan of merchandising we could not avoid. We feel free to take mark-downs under the Model Stock Plan because we know that by employing its principles we turn an apparent loss into an actual gain. Whereas, pre- viously, we were reluctant to take a mark-down until we were forced to conclude that it was unavoidable, we now take a mark-down whenever we doubt whether any goods have the value to justify keeping them in their present full line. This whole question of mark-downs is closely interrelated with the selling calendar. In the explanation of the selling calendar! we shall see that we must provide the date for closing out each class of goods, not for the department as a whole nor for the three full lines at one time but for each full line separately—beginning with the highest-priced full line. This not only means that mark-downs in the highest-priced full line should be made earlier but it also means that, finally, a date shall be set on which the entire stock at the highest price shall be marked down to the best-selling full line. As a rule, the best drawing card for the highest-priced full line will be regular de luxe department goods marked down to the highest full-line price. The same thing is true of mark- ing down highest-priced full line goods to the best-selling full line, and so on all the way down. Since we provide a date when each full line must be marked down and closed out, starting with the de luxe, following with the highest-priced full line, and taking the rest in turn as their seasons pass, it becomes clear that under this process there will come a time when we shall have in the store no goods of the past season above the cheapest full line and, eventually, no goods left over from the previous season except unquestionable staples. Each of these mark-downs from one full line to the other is an adequate reason for drawing large crowds and increasing the sales of the department and the store. These sales will come in ordinarily slack times. So thereisa big advan- tage here in keeping busy the sales force that we should carry 1 Chapter XI, p. 147.

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