Mittheilungen aus der Geschäfts- und Sterblichkeits-Statistik der Lebensversicherungsbank für Deutschland zu Gotha für die fünfzig Jahre von 1829 - 1878

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Identifikator:: 84518458X

URN:: urn:nbn:de:zbw-retromon-94409

Document type:: Monograph

Title:: Mittheilungen aus der Geschäfts- und Sterblichkeits-Statistik der Lebensversicherungsbank für Deutschland zu Gotha für die fünfzig Jahre von 1829 - 1878

Place of publication:: Weimar

Publisher:: Böhlau

Year of publication:: 1880

Scope:: 1 Online-Ressource (88 S., [54] Bl.)

Collection:: Economics Books

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THE MODEL STOCK PLAN 1. Just about two weeks before the time of greatest demand. 2. When our stocks are largest and as complete as possible. 3. When we can profitably spend the most money for publicity and newspaper advertising. The aim is to make a record, a new high-water mark. There are several good merchandising reasons for including this as a specific date in the selling calendar. Why should the mass selling precede the time of greatest demand by about two weeks? For one thing, we can handle the business better at this time. Just before we naturally have our largest demand, our salespeople are not so busy. Moreover, our best publicity for the time of greatest demand to follow, which ought to be the time of the greatest profit, is to have as many satisfied customers as possible wearing or using our goods. At the beginning of the period of mass selling, our basic stock should be larger than at the opening and larger indeed than at any other time. It is hardly necessary to discuss the well-known, almost obvious principle that stocks of wanted merchandise should be large when entering a busy season. It is not so apparent, however, why the total stock may be smaller at the very height of the period of mass selling than at the beginning. The period of mass selling is the logical time to feature the best-selling full line, because this is the period when sales resistance is least. So the beginning of this period should be the time for which we have made the most liberal appro- priations for publicity. Fundamentally, the ideal condition is to keep the store running at full capacity every week of the year rather than to put an extraordinary strain on it one week and employ only so per cent of its capacity another week. The greatest publicity should come at the beginning of the period of mass selling, therefore, when the natural demand is not yet at its peak, but can be stimulated, and the danger of straining and overloading our organization is small. It is possible in this way to induce a customer to buy 10 days earlier than ordinarily and to bring into our “ry

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