Das System der Rentengüter und seine Anwendung in Ungarn

Bibliographic data

Monograph

Identifikator:: 879455993

URN:: urn:nbn:de:zbw-retromon-3116

Document type:: Monograph

Author:: Fellner, Friedrich http://d-nb.info/gnd/171029097

Title:: Das System der Rentengüter und seine Anwendung in Ungarn

Place of publication:: Berlin

Publisher:: Puttkammer & Mühlbrecht

Year of publication:: 1905

Scope:: 1 Online-Ressource (VII,177)

Digitisation:: 2017

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Dritter Theil. Die Anwendung des Rentengutsystems in Ungarn

Collection:: Economics Books

106 THE MODEL STOCK PLAN the year around. Since these mark-downs in each instance result in sufficient sales of the next cheaper full line to make the net total result profitable, these mark-downs turn what has been a slack, mo-profit period into a profitable period. But we must not leap to the conclusion that our higher- income customers during this time will not find in our store as high-priced goods as they are accustomed to find and as they want. If they are looking for the almost past season’s goods, it is apparent that they will find their accustomed qualities at a much cheaper price than they expected. And in the de luxe department and the highest-priced full line they find the early showings of new goods of the next season; these goods will already be arriving in sufficient quantities so that we can advertise them—thus increasing our reputa- tion for style leadership—while our competitors’ advertise- ments are still talking about mark-downs. Let us briefly return to a subject that was covered some chapters back,! how to set properly the three full-line prices. For now, while we are considering mark-downs, we begin to detect a relationship which earlier may not have been apparent. If the prices on the three full lines are not properly set in the first place, there will be losses, of course, but they will be less than with a plan that fails to show at what prices the customers will buy most. Suppose a buyer purchases a great quantity of merchandise at a price that forces him to mark it much higher than his trade warrants. Violent publicity may enable him to sell part of it at the false price. But the chances are very strongly against his selling all of it that way. The customer is not interested in the price the buyer paid for the merchandise, nor in the price at which the buyer is forced to sell in order to make a profit. What matters to her and, therefore, to the buyer is the price she is willing to pay. The wrongly bought merchandise will probably have to be marked down not to an arbitrary figure but to the next lower L Chapter II, p. 14.

Access restriction

Copyright

fullscreen: Das System der Rentengüter und seine Anwendung in Ungarn

Monograph

Chapter

Table of contents

Download

Monograph

Chapter

This page

Image fragment

Citation links

Citation recommendation