Die Paumgartner von Nürnberg und Augsburg

Bibliographic data

Monograph

Identifikator:: 897232399

URN:: urn:nbn:de:zbw-retromon-12062

Document type:: Monograph

Author:: Krag, Wilhelm http://d-nb.info/gnd/11637523X

Title:: Die Paumgartner von Nürnberg und Augsburg

Place of publication:: München

Publisher:: Verlag von Duncker & Humblot

Year of publication:: 1919

Scope:: 1 Online-Ressource (VIII, 135 Seiten)

Digitisation:: 2017

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: II. Die Paumgartner von Augsburg

Collection:: Economics Books

Ro THE MODEL STOCK PLAN style. Incidentally, our style leadership will be emphasized by the fact that toward the end of mass selling in the regular full lines of style merchandising,! the de luxe departments will of course be bare of that season’s goods and showing the styles of the coming season. | We must free our de luxe departments from too intimate a geographical connection with the full lines by removing them from the immediate vicinity of the full-line departments handling the same general types of merchandise. Presum- ably we should have a separate enclosed department, or we should have an upper floor, or floors, given over to de luxe departments. The de luxe customer does not want to have to pick out her purchases alongside the place where less exclusive merchandise is being shown and sold. Publicity for the de luxe departments must be materially different from publicity for the three full lines. In the departments catering to mass demand, we emphasize always that all of our values are also good price values. To be sure, we shall not wish to give any impression that our de luxe goods are not good price values. But we shall naturally put the emphasis here on style, exclusiveness, and the other appeals that have been proved the most profitable for spe- cialty shop advertisements. Parenthetically, most specialty shop advertising today is far better than is most large store advertising, because it is more consistent, It is true, we now appreciate, that the de luxe departments must be handled throughout—in their buying, their selling, their administration—altogether differently from the three full lines of the Model Stock. We have seen that, at the same time, the de luxe departments are an integral part of the Model Stock Plan, supplementing and strengthening the three full lines even while the mass merchandising of the rest of the store reinforces the effectiveness of the de luxe departments. 1 The profitable method of scheduling the important dates of the selling season and operating accordingly is explained fully in Chap. IX, p. 121.

Access restriction

Copyright

fullscreen: Die Paumgartner von Nürnberg und Augsburg

Monograph

Chapter

Table of contents

Download

Monograph

Chapter

This page

Image fragment

Citation links

Citation recommendation