228 SELLING LATIN AMERICA
duction is best adapted to your special line is a
matter for you alone to determine.
Assuming that your capital and commodity
warrants you in establishing a branch house
in each individual country or in a group of
countries, which is by far the best plan of con
ducting your business, the question of prime
importance is that you should be located in or
near the leading seaport in order that you may
be close to shipping as well as to be able to
superintend personally the discharge of goods
and their clearance through the slow moving
native custom houses. Great care should be
taken to be on the leading line of railway, or
near as many different lines as possible in
order to facilitate the forwarding of goods to
their destination and to the interior. These
are vital factors and should be carefully
weighed in determining your location. If
your business is one requiring the carrying of
a large and varied stock, it will be rather diffi
cult to get proper warehousing accommoda
tions especially in the metropolis or port and