METHODS OF DOING BUSINESS 231 
Sewing Machine Company, The National 
Cash Register Company and many of the 
larger mercantile houses and manufacturing 
concerns maintain their own branch offices in 
the principal cities of the Latin American 
countries and are entirely satisfied with the re 
sults. 
The establishment of your own agency in a 
country indicates to the public your intention 
to become a portion of the native business com 
munity and gives you a solid standing with the 
trade besides bringing you in closer and more 
intimate touch with the consumer. It has 
many other advantageous features which must 
be apparent. 
Should your business not warrant such an 
outlay, the next best method of approaching 
the situation is the appointing of some high- 
grade, resident merchant, either foreign or na 
tive, in each country, as your exclusive repre 
sentative. It is obviously unnecessary to state 
that in making such a selection the greatest 
care should be taken to investigate most thor 
oughly the business reputation and financial