TRADE MARKS 
285 
vicinity of the salmon’s habitat. So the label 
was reconstructed and made a work of art, 
scientifically and piscatorially correct, and not 
a mere illegitimate combination of wrong de 
tails. Then goods with the new and authentic 
label were shipped. When they got to China 
no Chinaman could be induced to buy them. 
They became dubious at once of the changed 
label. Living in a land of suspicion they 
knew intuitively that some designing schemer 
was falsifying their favorite trade mark. 
“No samee chop” was the laconic reply when 
told that these were the old and well known 
goods in a new dress. Argument was useless. 
The brand was completely lost to the market. 
I know one merchant in Hong-Kong who was 
forced to throw two car-loads of this salmon 
into the sea, because space in his “go-down” 
or warehouse was worth more than that oc 
cupied by unsaleable stock. 
Should you for some reason contemplate al 
tering your trade mark or the color or shape or 
size of your container, always take the wise 
precaution of consulting the merchant hand