Full text : Selling Latin America

308  SELLING  LATIN  AMERICA

all  the  manifold  resources  of  a  great,  wealthy
newspaper,  it  was  absolutely  impossible  for  it
to  remit  money  to  the  United  States  to  get  the
war  news  so  essential  for  its  readers.  Cables
to  Europe  were  cut,  as  the  world  knows,  thereby ­
  preventing  it  from  getting  reports  from
this  source.  Its  position  was  desperate.  After
finding  that  efforts  to  obtain  the  desired  service ­
  from  the  press  agency  were  useless  and  that
no  credit  would  be  extended,  the  South  American ­
  editor,  in  despair,  cabled  me,  and  I
financed  the  paper  for  five  months,  paying
weekly  the  bills  incurred.  With  the  opening
of  the  National  City  Bank  in  Buenos  Aires,  remittance ­
  in  full  with  interest  was  made  for
the  money  I  had  advanced,  the  draft  sent  me
being  one  of  the  very  first  issued  by  that  institution. ­
  This  American  news  association  had
a  great  opportunity  to  establish  a  profitable
connection  in  a  country  where  a  service  of  this
kind  is  badly  needed,  for  the  favorable  attitude ­
  of  the  press  is  of  the  greatest  benefit  in
developing  both  business  and  friendly  relations ­
  between  nations.  Instead  of  taking  ad-
            
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