SALESMAN AND CUSTOMER 263 
Bills, catalogues, price-lists, in a word all 
“literature” should be in the language of the 
country for obvious reasons and in having 
these translated be sure to employ only experi 
enced and able translators. Nothing paves 
the way for so much ridicule as poorly ex 
pressed and badly produced business docu 
ments, for the keen eye of the Latin notes 
errors with great precision. Efficiently pro 
duced and artistically printed materials of this 
nature impress one in these lands and help 
materially in giving you and your firm a high 
standing in the minds of the native merchants, 
while poorly got up pamphlets and the like 
open his flood gates of criticism and prejudice 
both against you and your goods. All weights 
and measurements should be in the metric sys 
tem. 
Be sure always to bear in mind that first- 
class mail to Latin America, excepting Pan 
ama, Mexico, Cuba and Porto Rico, cost five 
cents an ounce or fraction thereof and three 
cents for each additional ounce or fraction 
thereof; all printed matter, one cent for each