THE STORY OF ARTIFICIAL SILK 
Ninety per cent. of our customers demand 
good washing properties. 
“Tt is a thousand pities,” says Mr. Veysey, 
“that the term ° Artificial Silk’ was ever 
coined. It is not artificial anything. Itis a 
new fabric with its own virtues and character- 
istics, quite capable of holding its own. It 
is not in any sense artificial. 
“1f the word ‘ Rayon’ is not universally 
adopted by manufacturers, they should get 
together and agree upon a better one and 
stick to it. When this name is chosen, the 
new yarn can take its place with cotton, wool 
and silk as a basic yarn.” 
Mr. John Fenwick, of Newcastle-on-Tyne, 
says: ‘‘ Everybody wants Artificial Silk. 
The manufacturers now know how to blend 
the right dyes and there are no more dull and 
nondescript colours. The colours are equal 
in brightness and variety to anything pro- 
duced 1n real silk.” 
Mr. Fred B. Fenwick, of Newcastle-on- 
Tyne, says: ‘ Artificial Silk companies have 
not only kept pace with the fashions, but in 
many cases have anticipated the style of 
goods which would be required. As the 
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