THE STORY OF ARTIFICIAL SILK 
Artificial Silk industry is new, there are no 
hidebound men with old ideas in it. 
“T think that the trade is waiting for two 
or three branded names at reasonable prices, 
which can always be obtained in every good 
shop and up to date in style,” says Mr. 
Fenwick. ‘ The opportunity for sales is only 
beginning and will enormously increase in the 
future. The public is still ignorant of the 
marvellous effects obtained in household use, 
such as curtains, upholstery, etc.” 
Mr. P. A. Best, Managing Director of 
Shoolbred’s, says: ‘ Artificial Silk is likely 
to be the salvation of the English textile 
industry. The only anxiety I have about it 
is that, in common with so many other 
industries, it is in danger of being exploited 
by the financial wizards. Apart from this 
menace, I predict a very fine future for it.” 
Lord Rothermere says: ‘ Textiles are our 
job. We have led the world in cotton goods, 
woollen goods and linen goods. We make the 
best quality of all three. To-day we are at 
the beginning of a new era in the textile 
trade, and England must act at once or drop 
behind.” 
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