CONTENTS 
1 
PAGE 
bring far greater results if made to conform to Model Stock Plan 
principles for stores using Model Stock Plan. 
CHAPTER XIV 
HELPING PRODUCERS ELIMINATE WASTE. . . . . . a 
The Model Stock Plan’s major purpose: overcoming wastes—Not 
Sup trading, but genuine cooperation with resources— Model 
Stock Plan provides a definite system for this purpose—Better 
values through better planning—The mutual interests of producer 
and retailer—A longer selling season; substantial buying after pro- 
duction peak seasons—How dull-season orders at low prices pay 
producer and retailer too—How the manufacturer profits by 
knowing what his dealers are thinking, exactly as Woolworth’s 
suppliers know—A plan for greater total profits on novelties— 
Should a store manufacture? 
108 
CHAPTER XV 
THE MopEL STocK PLAN MAKES GREATER TOTAL PROFITS 
FOR EVERY BUSINESS . + + « « « + oo 0 0 0 «oo + 
The Model Stock Plan applies to every kind of business—How the 
Model Stock Plan made transatlantic steamship passenger traffic 
more profitable—How it could be applied to American railroad 
passenger traffic—The hotel industry’s crying need for three full 
lines—The opportunity in tourist camps—FHow the Model Stock 
Plan was applied to book publishing and to dollar stores—The 
Woolworth store magazines— Will it fit plants and flowersp—ZEco- 
nomic changes already here and impending make its use com- 
pulsory—Standardized prices, the independent stores’ solution of 
the problem of chain competition—Railroad freight rates and mass 
distribution—The advantage of adopting the Model Stock Plan 
ahead of competition—Men’s shoe departments in the R. R. A— 
Serious dangers threatening distribution—~Why bankers must 
peas as Model Stock Plan—The major advantages of the Model 
tock Plan. 
CHAPTER XVI 
Tur Most ImporTANT JOB IN DISTRIBUTION . . . . . 
Model Stock Plan selling not high pressure, which reacts against 
the seller—High-pressure selling of undesirable goods often leads 
to reordering undesirable goods—* Parent service’?in selling—The 
buyer profits most by putting his attention on selling, delegating 
much of the buying— When the buyer spends his time on the selling 
floor—Eliminating friction in the department—A plan to sell 
more staples—Pre-determining the time for marking down novel- 
ties—Specialization as a means to greater sales volume—Making 
our business profitable to our resources—How to get goods on sale 
promptly—Who can o.k. incoming shipments?—The first goal of 
the Model Stock Plan. 
INDEX 
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798 
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