CHAPTER I 
THE WAY TO GREATER TOTAL PROFITS 
Five advantages of operating any business on Woolworth, Ford, and 
General Motors principles. Changing competition demands better 
distribution, Lower prices, greater total profits. A whole stock of 
bargains, a Model Stock. Goodwill, the greatest business asset, dependent 
on complete stocks of wanted goods at low prices, The Model Stock Plan 
essentially a process of planning and control throughout the business. 
How manufacturers and retailers can work together to their mutual profit. 
A way to meet chain-store competition. Distribution costs excessive; we 
can reduce them by reducing wastes. Increasing customers’ buying power 
ihn de mass production and mass distribution, The way to greater total 
profits, 
THis book is written to show you how you can strengthen 
your business and increase its total profits by applying to 
your own business the principles that made Ford and Wool- 
worth so extraordinarily successful. These principles are 
basic. They apply to all lines. They apply to your busi- 
ness, no matter how high-priced goods you sell, 
Whether you are an independent retailer, large or small, 
a department store operator, a chain-store operator, a 
wholesaler, or a manufacturer, five major advantages 
accrue from operating a business according to the methods 
laid down in this book, the Model Stock Plan, rather than 
according to traditional merchandising methods: 
t. The Chevrolet, F ord, and Woolworth ideas are applied 
to higher-priced merchandise, with opportunities for profit 
making in consequence greatly increased. 
2. Larger sales follow on much smaller investments and 
smaller stocks; the stocks are, nevertheless, more complete. 
3. Losses {rom obsolescence, damage, and the like are 
reduced. Necessary mark-downs can be made a source of 
profit. 
4. Greater goodwill grows up, thus increasing both profits 
and worth of the busineas.