196 THE MODEL STOCK PLAN 
To meet these conditions Coopers devised model stocks 
for the stores, based on merchandise audits. When this 
model stock is installed, Coopers assures the merchant that 
his men’s underwear will turn at least three times a year, 
men’s hosiery at least five times, and nightwear at least 
twice. The manufacturer voluntarily replaces by other 
items style items recommended on the basis of the merchan- 
dise audit within 60 days if they prove to be slow sellers. 
Case 10. EATON, CRANE AND PIKE COMPANY, STATIONERY 
MANUFACTURERS 
The balanced inventory is one of five common-sense busi- 
ness methods that Eaton, Crane and Pike Company lists 
as helping the retail sale of its goods. This company has 
two Red Book Inventories, one for medium-sized stores and 
one for larger stores, which list the items that should go into 
these stocks. The quantity of each item is decided by the 
store buyer and the manufacturer’s salesman. 
CASE 11. Ma-RiTE CORPORATION, SLIPPER 
MANUFACTURERS 
Model stocks of leather slippers for retailers, based on an 
analysis of the purchases of 5,000 customers, have been 
worked out by Maid-Rite Corporation. Herman Miller, 
president of the company, is quoted: 
Today we can go to a dealer and show him what he should buy, not 
only on our own recommendations but also on the recommendations of 
5,000 of his fellow retailers in all parts of the country. We can give 
the small dealer a satisfactory slipper department at an outlay of only 
a few hundred dollars. For larger dealers we merely extend this 
small order by adding items which will take care of the normal demand 
which he may expect in his store. Our salesmen have featured this 
analysis and we have also played it up in our advertising and have 
found it has been one of the best sales points which we can use. 
Maid-Rite retail model stocks have greatly diminished 
the manufacturer’s own stock on hand and 24-hour delivery 
service is guaranteed on reorders. 
1 Printer’s Ink, p. 72, July 18. 1020.