CHAPTER XIV

HELPING PRODUCERS ELIMINATE WASTE

The Model Stock Plan’s major purpose: overcoming wastes. Not
sharp trading but genuine cooperation with resources. Model Stock
Plan provides a definite system for this purpose. Better values through
better planning. The mutual interests of producer and retailer. A
longer selling season; substantial buying after production peak seasons.
How dull-season orders at low prices pay producer and retailer too. How
the manufacturer profits by knowing what his dealers are thinking,
exactly as Woolworth’s suppliers know. A plan for greater total profits
on novelties. Should a store manufacture?

In its relation to thestore’s resources—producers or importers
 from whom the goods are bought—the Model Stock
Plan has only one major purpose: To help them overcome
wastes in their production and their distribution, thus enabling
 them to reduce costs, to sell more, and to earn greater
total profits for themselves and their distributor customers.
For, when these wastes are reduced, whether by the producers’
 initiative or our own, we shall be able to obtain better
goods cheaper than ever before.
Low prices and steadily better values for our customers
are our constant aim in operating our Model Stock store.
As we are able to give customers better values, we know that
we shall almost automatically increase our volume of sales
and our total profits.
A basic weakness in the present method of distribution is
that too often both the resource and his merchant customer,
consciously or unconsciously, regard their dealing as a contest
 of wits and trading ability. Hard-headed business
judgment proves that it should be nothing of the sort.
What the Model Stock Plan requires and calls for in unmistakable
 terms is not sharp trading but rather genuine
cooperation. The producer and the retailer must truly
work together to eliminate wastes, each contributing the
best he can to attaining economies. Out of the very considerral