A TYPICAL INVESTMENT TRANSACTION 173
advertise in the newspapers. It might be months instead of
minutes before he would happen upon such a buyer as he can
find almost at once through the Stock Exchange, and even then
he might have to sell his stock at a heavy discount. Without
the work of the stock exchanges the public would indeed hesi-
tate before investing its money in securities which would be so
difficult to dispose of afterward.
Scope of the Stock Market.—Contemporary fiction to the
contrary notwithstanding, there is nothing particularly mysteri-
ous about the operation of the Stock Exchange. In its funda-
mentals it is like any other market, except that it is more com-
pletely organized and handles a larger turnover of sales. So
huge is the field covered by this market, so numerous are the
buyers and the sellers dealing in it, so widespread and efficient
are the commission brokerage houses, and so ready are the
dealers on its floor, that investors can at any time purchase the
prime American investment securities there, or in case of need
turn their securities into cash almost immediately. American
investors and business men are so accustomed to this instant
ability to sell or purchase securities that they sometimes forget
the very real and very essential services which the stock
exchanges render them.
True Nature of the Stock Market.—The average Amer-
ican, of course, is not a member of the New York Stock Ex-
change. If he sees the operation of this great market at all,
necessarily it is not at close hand from the Exchange floor but
even at best from a distance in the visitors’ gallery. And
owing alike to the surf-like roar of many voices which its open-
market system makes inevitable, to the swift movements of the
many men on its floor, and to its many unique mechanical
devices, the impression of the Stock Exchange which he forms
from looking down upon it for a few minutes from the gallery
is as likely to deepen his doubts and confuse his understanding
of its real nature, as to inform him of its actual methods and
economic services.