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THE COMMISSION HOUSE
Blank may next ask the broker to tell him which securities
he should buy. Such questions place the broker ina dglicate
position. He may reply that he will take no “discretionary
orders,” meaning that he does not care to assume the responsi-
bility of having the customer’s orders left to his discretion.
The broker’s unwillingness to
“handle his customer’s ac-
count” is natural enough, for
the broker is, after all, merely
the customer’s agent, and it
is consequently the broker’s
business to take orders, not
to give them. Furthermore,
he cannot guarantee to have
a more accurate idea of se-
curity values than the cus-
tomer himself. But, as a
compromise, he will usually
express his opinion upon the
various securities which the customer may name, or will him-
self indicate securities which in his opinion deserve special
consideration.
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Giving a Buying Order.—During the ensuing week Blank
decides to purchase 100 shares of the Southern Pacific R. R.
Co. He might, of course, simply write or telegraph or tele-
phone his order to the brokerage office. But in order to
visualize the course of his order more concretely, let us suppose
that he goes to the office of Jenkins & Co. a few days after
opening his account with the firm and, having watched the
board for a while, fills out an order blank (Figure 51) for the
100 shares of Southern Pacific. This order blank instructs
Jenkins & Co. to purchase the stock, as the customary phrase
goes, for his “account and risk.” Blank may, of course, put
a time limit upon this order, or mark it “G.T.C.” (good till
countermanded) : he may likewise make a limited order of it by