of cantaloupes, 2,633 cars of peaches, 1,900 cars of lettuce,
to mention a few of the leading products handled. This ton-
nage is gathered through a dozen shipping divisions and
numerous subdivisions.. It is distributed through a terminal
sales organization which includes jobbing houses in three
important market centers, New York, Pittsburgh, and Chi-
cago; salaried offices and agencies covering all carlot markets
of the United States and Canada; and an export department
which is rapidly increasing exports of fresh fruits to Great
Britain, Europe, and the Orient.
Today the American Fruit Growers, Inc., is recognized
as meeting the essentials of national marketing, in that it
standardizes the product in the growing, grading, and pack-
ing and ships it to the market under a consumer-advertised
trade-mark with regularity throughout the season. Blue
Goose products may be found in all markets, large and small,
of the United States and Canada, and in European countries,
practically every day in the year.
The agricultural industry lags behind in the adoption of
efficient business methods. As a result, agricultural producers
have suffered heavily. It is generally recognized that what
the industry needs is organized marketing on a national and
international scale. Such organization will probably mean
the development of a few great distributing systems, large
enough to operate nationally and internationally, and reduc:
ing economic waste to a minimum.
Thanks to the vision of its organizers and supporters, the
American Fruit Growers, Inc., has taken the lead in this
development, marking Pittsburgh as the center of another,
great and vital enterprise.
CRUIKSHANK BROTHERS COMPANY
The Cruikshank Brothers Company is a Pennsylvania
State Corporation, incorporated in 1892, but it had its be-
ginning many years before in the handling and manufacturing
of food products. The father of Cruikshank Brothers estab-
lished a grocery business in Pittsburgh on the North Side in
1844. The sons took up the business in 1875.
