GREATER PROFITS FOR EVERY BUSINESS 217
zines were brought out—one each in the fields of home,
motion pictures, love stories, and mystery stories. They
were placed on sale only in Woolworth stores, at 10 cents
apiece. Within a few days the whole combined edition of
about 1,000,000 copies was sold out, setting a new record for
magazine publishing. The incident is indicative of the
power of the Model Stock Plan principles applied to practi-
tally any line of business.
Still another example of the great possibilities of the Model
Stock Plan may eventually come in expanding the volume of
plants and flowers sold in winter. Although a great many
are sold already, they are not a tenth as many as could be
sold if the prices were at the point where great quantities
could be placed within the reach of the masses of people.
Here, again, whatever the prices are today, it would be
possible to produce the flowers profitably once the producer
has determined the price at which the greatest demand
occurs.
Roses at from so cents to $1 a dozen in winter may seem
visionary. Still, the florist who studies the principles of the
Model Stock Plan can also determine his full-line prices. He
may find, for instance—and, in my opinion, eventually will
find—ways to sell roses in winter at not very much more
than summer prices, probably by selling them in much larger
quantities than now. This, too, was mentioned in the former
book about the Model Stock Plan, and while nothing revolu-
tionary has as yet occurred, Woolworth, Kresge, and Sears
Roebuck stores today carry flowers and plants at prices
far lower than five years ago were considered possible.
Eventually, prices in these lines will be worked down to what
people can genuinely afford to pay. Roses at so cents to
$1 a dozen are not greater bargains than Fords or Chevrolets
at $500. .
It is inevitable that here; also, will arise the same initial
difficulty of seeing how to produce at such prices; but the
savings that will come with producing for mass quantities
apply to roses as well as to automobiles, books, clothing, and
so on. A specific objection might be that it takes coal to
