Das Kapital: Der Produktionsprozeß des Kapitals

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Multivolume work

Identifikator:: 1780159447

Document type:: Multivolume work

Author:: Marx, Karl http://d-nb.info/gnd/118578537

Title:: Das Kapital

Place of publication:: Berlin

Publisher:: J. H. W. Dietz Nachf., G. m. b. H.

Year of publication:: 1926-

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Volume

Identifikator:: 1780159595

URN:: urn:nbn:de:zbw-retromon-188277

Document type:: Volume

Author:: Marx, Karl http://d-nb.info/gnd/118578537

Title:: Der Produktionsprozeß des Kapitals

Volume count:: 1.1928

Place of publication:: Berlin

Publisher:: J. H. W. Dietz Nachf., G. m. b. H.

Year of publication:: 1928

Scope:: XLVIII, 768 Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Multivolume work

Structure type:: Chapter

Title:: Dritter Abschnitt. Die Produktion des absoluten Mehrwertes

Collection:: Economics Books

THE MORE-PROFIT TIME TO SELL 125 Yellow is used as a distinguishing color and to serve as a warning. If a customer wants to buy a piece of merchandise that bears a yellow ticket, we will accept a special order for it; but the sample must not leave the store. Its usefulness would end if it were disposed of. The object of having it is to hear and record the comments of as many customers as possible and to find whether or not they approve of it. Ti sufficient demand develops for a given yellow-ticket sample, we may reorder a small quantity so as not to lose customers who refuse to wait for a special order to go through; or, in departments where the articles tested by the yellow- ticket method require the purchase of fair quantities, we might buy a relatively small quantity and put a yellow ticket on only one piece, allowing the others to be sold. The yellow-ticket piece must be kept. The entire value of the method lies in enforcing such a rule. Thus the buyer will have before him, when the time to reorder comes, sam- ples not only of what customers liked but also of what they did not like. These latter will aid him in avoiding the pur- chase, in quantity, of unwanted merchandise. The very first buying, therefore, will be guessing; but the reorders will all be the choice of our customers. The earliest buying is by customers who do not represent the mass demand that is coming later on. So the very first sales must not be taken to indicate conclusively what will be the bulk of the demand during the season. They may be taken merely as showing the general compass direction, with a large likelihood of error.! We can meet this probability of error scientifically by placing small first reorders. It is easy to do this if we start early enough with our first showing. Manufacturers will not yet be too busy. After we have reordered once and then again, we may increase the order. Gradually, guessing 1 Most buyers will find out of their own experience that some of the state~ ments here are commonplace. But by refreshing our memories they help us to compare the results of our own successful experience with these phases of the Model Stock Plan, and, hence, to appreciate some of its less obvious methods and principles which offer us opportunities for increases in total profits and, consequently, still more successful careers.

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