Full text : Selling Latin America

214  SELLING  LATIN  AMERICA

and  business  organizations,  college  professors
and  writers,  each  one  studying  the  situation
from  his  particular  point  of  view  and  noting
the  things  most  required  and  the  methods  under ­
  which  business  was  conducted.  One  of
the  subjects  given  the  most  complete  and  far
reaching  attention  was  the  question  of  banking
relations  and  how  to  best  develop  this  important ­
  field,  for  it  was  early  seen  that  this  would
form  the  most  essential  link  in  the  perfected
chain  of  business  success.  In  the  meantime
the  home  government  had  caused  to  be  printed
throughout  its  territory,  full  and  specific
facts  regarding  the  countries,  the  nature  of
their  soils,  everything  obtainable  about  theflora
  and  fauna,  their  mountains  and  minerals,
the  various  waterways,  climatic  conditions  and
what  crops  could  be  grown  with  profit,  with
complete  data  concerning  business  opportunities. ­
  Commercial  schools  were  opened
wherein  the  student  was  taught  Spanish  and
Portuguese,  and  perfectly  drilled  in  Latin
American  business  methods  and  etiquette.
Realizing  that  much  of  their  future  success  in
            
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