222  SELLING  LATIN  AMERICA

expect  from  this  wonderful  beverage  in  certain ­
  diseases  and  especially  during  convalescence. ­
  Within  a  few  months’  time  the
saloon  became  a  rendezvous  of  the  elite.  Ultimately ­
  beer  supplanted  all  other  alcoholic
drinks  in  this  particular  city.  The  same  plan
was  carried  out  in  other  towns  and  I  am
certain  that  Latin  America  to-day  can  boast
of  more  breweries,  per  capita,  than  Germany.
Other  local  trade  problems  were  attacked
and  solved  in  the  same  sensible,  simple  and
practical  manner,  the  result  always  being  that
German  products  grew  in  favor  and  in  demand. ­

England,  France  and  Italy  of  course  developed ­
  their  business  in  these  lands  along  much
the  same  lines,  but  none  of  these  nations
showed  the  deliberately  planned  aggressiveness ­
  and  solidarity  of  purpose,  or  the  determined ­
  unity  of  spirit  that  animated  the  German. ­
  England  did  more  to  establish  her  connections ­
  throughout  Latin  America  along  the
path  of  extensive  investments  in  national  and
local  securities,  the  building  of  railroads,  the