Full text : Selling Latin America

METHODS  OF  DOING  BUSINESS  227
official  or  representative  who  has  gone  over
the  field  finds  it  pregnant  with  possibilities,
that  your  business  in  Latin  America  may  be
conducted  upon  one  of  the  following  lines:
First.  The  opening  of  your  own  branch
house  for  each  country,  or  for  a  group  of  countries. ­

Second.  Establishing  an  exclusive  agency
for  each  country  with  a  resident  merchant
therein.
Third.  Selling  through  your  own  representative ­
  directly  and  conducting  your  own
shipping  and  banking.
Fourth.  Marketing  your  article  through
some  American  export  commission  house.
Fifth.  Exploiting  your  goods  through  your
own  representative  and  turning  the  account
over  to  a  local  or  native  commission  house  or
merchant  for  forwarding  the  goods  and  collecting ­
  for  the  same.
Sixth.  Uniting  with  several  manufacturers
in  allied  lines  and  sending  one  salesman  to
represent  you,  on  a  co-operative  plan.
Which  of  these  particular  forms  of  intro ­
            
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