INDEX 
233 
Stores, full lines, six classes of, 38-39 
independent, competitive factors, 
118 
relationship of department 
stores and chains, 116 
wastes in, 117 
maintaining of publicconfidence, 35 
men’s wear shops, retailing 
methods, 195 
ninety-nine cent selling price, 213 
one-price selling, 21 
prices, seasonal revision, 33 
records required, 62 
refunds, defective goods, 240 
reputation, class of goods handled. 
129 
separate departments for special 
goods an asset, 236 
small buying in, 123-124 
stock, automatic reorder plan, 189 
stock shipments, handling of. 239— 
Tilles, Roy E., 180 
Towels, manufacturing company ,190 
Trade marks, full-line prices as, 33— 
34 
Turnover, 57 
depreciation influenced by, 113 
fast rate, advantages of, 110, 185, 
100 
expense decreased by, 119 
fresher stock possible, 167 
hosiery, rate increased, 189-190 
mark-downs influenced by, 110 
slow rate, 157 
style, maintenance, a factor, 110 
17 
Underwear, Best Buy created, 44 
United Cigar Stores, 215 
U. S. Department of Commerce, 
Division of Simplified Practice, 
IS 
240 
stock value consistent, 34 
types of customers, 68 
Style, 5x 
changes, competition a factor, 112 
factors causing, 111 
mark-downs caused by, 111, 156 
discontinued models, 95 
goods, 30 
buying, 157 
losses on, 144 
mass production, 206-207 
men’s wear, 195 
popular prices, 167 
selling season, 239 
influence increased, 4 
leadership, holding of, 106 
maintenance, turnover a factor, 110 
manufacturer’s samples, buyer’s 
selections, 123, 139 
cetailing lines affected by, 123 
store’s reputation in connection 
with, 68, 79-80 
subject over-emphasized, 39 
trend of, 123, 139 
purchase of new goods, 113 
turnover, a factor in maintaining, 
110 
turnover in goods affected by, 57 
Xr 
Wastes, distribution, 11, 15, 112, 
116-117, 199, 208, 222-223, 227 
men’s wear retailing methods, 195 
merchandising affected by, 117 
production, 112, 117, 158, 108, 
208, 227 
Wilson Brothers, 194 
Woolworth, F. W. Company, adver- 
tising campaign, 183-184 
buying policy, 19, 205 
fixed price level, 33, 167, 206, 210, 
221 
high-quality goods at cheap full- 
line price, 21 
magazine sales, 216-214 
operating plan, 4, 35, 209, 225 
porcelain merchandise, 151 
prices at mass demand, 31 
selling time of employees, 6 
stock vs. price range, 10 
window displays, 175 
Vr 
Yellow-ticket samples, 123, 124-125, 
12%