TRADE MARKS 283 
did an enormous business in lard with Brazil. 
The cans which they used for export purposes 
were a gaudy blue color and decorated with a 
pig of elephantine proportions. For eco 
nomic reasons they decided to use plain tin 
cans, stamping the porker in relief thereon, 
but preserving his pachyderm proportions. 
The result was a package equally as good, as 
far as shipping purposes were concerned, with 
a saving of about two cents on each one. As 
a consequence of the alteration the merchant 
was absolutely unable to sell the goods shipped 
in the new container, and when later on the 
manufacturers tried to regain the field 
which they lost, by sending their former tins, 
the natives were sure that they were being de 
ceived and refused to buy these goods also. 
Competitors who had eagerly sought this 
market took advantage of the situation and the 
Maryland house was completely shut out of 
the territory and absolutely lost their business. 
Another illustration may serve to impress 
the importance of maintaining your trade 
mark in its entire originality. The Chinese