Geschichte der volkswirtschaftlichen Lehrmeinungen

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Monograph

Identifikator:: 1010911953

URN:: urn:nbn:de:zbw-retromon-20641

Document type:: Monograph

Author:: Gide, Charles http://d-nb.info/gnd/117543985; Rist, Charles http://d-nb.info/gnd/172332966

Title:: Geschichte der volkswirtschaftlichen Lehrmeinungen

Edition:: Nach der zweiten durchgesehenen und verbesserten Ausgabe, herausgegeben von Franz Oppenheimer

Place of publication:: Jena

Publisher:: Verlag von Gustav Fischer

Year of publication:: 1913

Scope:: 1 Online-Ressource (XXII, 828 Seiten)

Digitisation:: 2018

Collection:: Economics Books

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Document type:: Monograph

Structure type:: Chapter

Title:: Zweites Buch. Die Gegner

Collection:: Economics Books

DOING MORE BUSINESS ON SMALLER STOCKS 117 Merchandising by opinions is becoming more and more difficult. It used to be so simple that any normally intelli- cent man could find for himself the most profitable way to operate. No longer is this true. Waste-saving methods, which today are distinctly on the increase, are the source of the really sharp competition. The wasteful business cannot stand up against truly economical methods. This applies particularly to the wasteful independent retail store, for the chain stores are bringing more economical methods into retailing. Moreover, manufacturers who have eliminated most of the wastes of production will not, cannot, tolerate enormous wastes of distribution. A waste in distribution affects the mass producer just as if it were in his own factory, for it increases the price to the consumer and thus decreases his total sales. So the products of these better value manufacturers will inevitably flow through the most economical retail channels. The backward retailer cannot meet this deadly competition with its low prices based on its double saving. Or if retail channels do not voluntarily open for economical distribution of their goods, these waste-saving mass producers will open still more direct channels of their own. Keen minds applied to these problems of distribution are cutting out wastes, making competition harder for those who operate by opinion and guess. Opinion cannot stand the profit test against facts. Many an individual or corporation becoming acquainted and familiar with the Model Stock Plan in these early years of the Second Industrial Revolution will be sent willy-nilly into mass distribution in fields as yet unexplored. And these users will find themselves in very much the position of men who have found and staked out new oil or gold fields. The small business man who thinks himself excused because his business is so small or because it is a neighborhood business must take warning. In the improvement of dis- tribution and the necessity to fight waste, it is certain that the masses of population will more and more increase their

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