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Répertoire des administrateurs & commissaires de société, des banques, banquiers et agents de change de France et de Belgique

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Bibliographic data

Full text: The story of artificial silk

Monograph

Identifikator:
1753210836
URN:
urn:nbn:de:zbw-retromon-128414
Document type:
Monograph
Author:
Nogaro, Bertrand http://d-nb.info/gnd/117039713
Title:
Modern monetary systems
Place of publication:
London
Publisher:
King
Year of publication:
1927
Scope:
XII, 236 S.
Digitisation:
2021
Collection:
Economics Books
Usage license:
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Chapter

Document type:
Monograph
Structure type:
Chapter
Title:
Part I. Modern monetary systems and their operation
Collection:
Economics Books

Contents

Table of contents

  • The story of artificial silk
  • Title page
  • Contents
  • A marvellous caterpillar
  • How artificial silk was invented and marketed
  • How artificial silk is made
  • The story of Courtaulds and british Celanese
  • The hygienic value of artificial silk clothing
  • The vast possibilities of the artificial silk trade

Full text

THE STORY OF ARTIFICIAL SILK 
He showed in strong words how near he was 
to success. He pointed out the possibilities 
of the new trade. He made a most earnest 
and even eloquent speech. 
He convinced the Board of Directors. 
They gave him the few thousands of pounds 
that he needed. He was enabled to perfect 
the process. From that time Courtaulds 
never looked back. They pushed on until in 
a year or two success came like a flood and 
almost swept them off their feet. 
It is a curious fact that most business men 
are apt to undervalue the power of an effective 
speech. But many a large business enterprise 
has been started on its way by an earnest 
speech, packed with facts, delivered to the 
right audience. The great Steel Combine of 
America was started by a speech by Charles 
M. Schwab. It convinced J. P. Morgan, and 
the largest company in the world was the 
result. And in the creation of the vast 
business of Courtaulds, it was a speech by 
Henry Greenwood Tetley that overcame the 
last obstacle. 
To-day, in the large red-brick factory of 
Courtaulds at Coventry, more than 140 miles 
23
	        

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The Story of Artificial Silk. Efficiency Magazine, 1928.
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