The story of Pittsburgh: Diversified products

Diversified products (Vol. 1, nr. 13)

Bibliographic data

Multivolume work

Identifikator:: 1831622599

Document type:: Multivolume work

Title:: The story of Pittsburgh

Place of publication:: Pittsburgh

Publisher:: First National Bank

Year of publication:: 1919-1930

Collection:: Economics Books

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Volume

Identifikator:: 183162365X

URN:: urn:nbn:de:zbw-retromon-241129

Document type:: Volume

Title:: Diversified products

Volume count:: Vol. 1, nr. 13

Place of publication:: Pittsburgh

Publisher:: First National Bank

Year of publication:: 1927

Scope:: [ca. 80] Seiten

Digitisation:: 2022

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Multivolume work

Structure type:: Chapter

Title:: Standard sanitary manufacturing co.

Collection:: Economics Books

nto a bath. “Ah, that is very, very fine. And the artist? J. W.S.” “Jessie Wilcox Smith,” supplies Mr. Rutledge. “Oh, we have heard of her. She paints children so love- ly, so life-like that one is tempted to call to them, half ex- pecting an answer. Yes, you have real art in your adver- tising. But does it pay?” Mr. Rutledge settles back on his heels. Then he begins: “You see the bath in the painting. Built-in. Only a few years ago, built-in baths were rare. We made so few they were expensive to produce. Now when we make hundreds of thousands a year, our manufacturing costs are lower and we can sell built-in baths at a price within the reach of the average home owner.” Our friend’s face brightens. He interrupts with, “Yes, [ know. You are on a large production basis. As they say, your cost per unit is lower.” “Exactly. But before we could make so many per year we had to be sure we could sell them, We had to show people how much more beautiful and sanitary they were than tubs on legs. That has been the job of ‘Standard’ advertising. When a woman looks at a lovely ‘Standard’ bathroom she decides her new home will have a built-in bath.” “You can say then that ‘Standard’ advertising has made homes more sanitary by making people want better fixtures and has reduced prices by making people want more fixtures.” “And made people healthier. More baths mean more bathing. And millions of women have less back strain and are healthier because kifhen sinks are now set ‘yard stick high.” ”’ ‘Yard stick high?” “Yes, the old practice was to set sinks 30 inches high. Much too low. ‘Standard’ advertising convinced house- wives, architects, builders that sinks should be set higher— 36 inches best for the average woman.” “Another lovely painting,” remarks our friend about a poster strongly colored in tints of blue and orange. He reads aloud: “The Plumber Protects the Health of the Na- tion.” tb 9 Co Co I

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