Geschichte der volkswirtschaftlichen Lehrmeinungen

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Monograph

Identifikator:: 1010911953

URN:: urn:nbn:de:zbw-retromon-20641

Document type:: Monograph

Author:: Gide, Charles http://d-nb.info/gnd/117543985; Rist, Charles http://d-nb.info/gnd/172332966

Title:: Geschichte der volkswirtschaftlichen Lehrmeinungen

Edition:: Nach der zweiten durchgesehenen und verbesserten Ausgabe, herausgegeben von Franz Oppenheimer

Place of publication:: Jena

Publisher:: Verlag von Gustav Fischer

Year of publication:: 1913

Scope:: 1 Online-Ressource (XXII, 828 Seiten)

Digitisation:: 2018

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

MAKING MARK-DOWNS PAY A PROFIT 107 full-line price. My experience shows me that this is true beyond controversy. If the bulk of our stock is noi marked at a properly set full-line price when it is bought, an important part of it will be so marked before it is sold. A buyer may not know anything about this full-line price plan, but, uncon- sciously, he will be forced to mark his goods down in line with it; that is, mark them down to one of the prices at which his trade bulks. Or take a store in which the Model Stock Plan is being introduced but in which it is not as yet so understood that every step is surely and properly taken. Suppose here a buyer sets a full-line price at $1, whereas the price at which this class of goods is really in demand is 75 cents. It is not necessary to wait until the end of the season to know this. He should find it out rather soon. His mark-downs will show him that his price is wrong. By experimenting with various mark-downs he is almost certain to correct his earlier impression and set the full-line price at 75 cents, where most customers will buy freely. The Model Stock Plan ties in with the principle of using mark-downs to level the peaks and valleys not only of volume but also of profits. Taking our mark-downs early and liber- ally enables us to buy additional goods of the most desirable sorts at the best prices. In fact, under the Model Stock Plan hard times do not constitute a valid reason for either smaller sales volume or smaller total profits. We can sell more goods and make larger total profits in hard times than in good times, if we function properly. For, as we have already seen, there is no time when people will not buy goods at some price, and no goods they will not buy at some price. In hard times we can give them far better values than we can give in times when business is booming, for we are then able to buy the goods to far better advantage. It pays to have a definite rule that all goods must be marked down after specified times. But we must never make the common mistake of trying to limit, by an arbitrary rule, the percentage of mark-downs to total sales that a depart- ment will be permitted to have. Such a rule can result only

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