120 THE MODEL STOCK PLAN 
This is what we obtain from the Model Stock Plan. For 
merchandising by a plan that leads to mass selling combines 
the strength of the chain store with the strength of the 
individual store; and the combined power is the greatest 
it is possible to get without consolidated or cooperative buy- 
ing. As sales volume increases under this plan, experience 
shows that the result is eventually practically equivalent 
to the selling and buying power of a specialty chain store at 
each full-line price, especially if the advantages that the 
Model Stock Plan offers for group buying are used. Mean- 
while, the Model Stock organization for bulk selling fits the 
store to become, if the owners desire, the nucleus of a chain 
of similar stores, or to merge with other stores into a mass- 
distributing power of the type that the future will demand 
in every line.