222 SELLING LATIN AMERICA 
expect from this wonderful beverage in cer 
tain diseases and especially during con 
valescence. Within a few months’ time the 
saloon became a rendezvous of the elite. Ul 
timately beer supplanted all other alcoholic 
drinks in this particular city. The same plan 
was carried out in other towns and I am 
certain that Latin America to-day can boast 
of more breweries, per capita, than Germany. 
Other local trade problems were attacked 
and solved in the same sensible, simple and 
practical manner, the result always being that 
German products grew in favor and in de 
mand. 
England, France and Italy of course devel 
oped their business in these lands along much 
the same lines, but none of these nations 
showed the deliberately planned aggressive 
ness and solidarity of purpose, or the deter 
mined unity of spirit that animated the Ger 
man. England did more to establish her con 
nections throughout Latin America along the 
path of extensive investments in national and 
local securities, the building of railroads, the