234 SELLING LATIN AMERICA
lowances to the firm holding your local agency
with a view to having their representatives
make special trips in your behalf. These
are, however, all details to be worked out ad
vantageously between the contracting parties
and will suggest themselves as conditions de
velop.
In the event of your organization having an
export department, properly equipped to con
duct correspondence in the native tongue and
give direct attention to the banking problems
arising as well as to shipping and forwarding
it is advisable to have your own traveller, or
travellers, to cover one or more of the coun
tries or all of the territory involved. This
keeps the home office in closer touch with all
the details of the business and is to be com
mended in certain lines of trade but is only
advisable when one’s foreign department is
thoroughly perfected and in the hands of a
competent manager.
Orders sent in by your traveller will contain
such complete and specific instructions as to
forwarding and banking that they can be in