AF
A. K. 1. Z, as agent for A. E. G., Berlin; Escher Wyss & Co.,
Zurich; Gebr. Sulzer, Winterthur; Philips, Eindhoven; and one of the
large American storage-battery companies, is without a doubt the
most important factor in the electrical equipment trade of the
Netherland East Indies.
In addition to the firms previously mentioned there are many other
general engineering firms in the Netherland East Indies that are at
present importing electrical equipment. A few of the leading firms
are: Machinefabriek Braat, Surabaya, Djocja, Tegal; G. C. T. van
Dorp & Co., Semarang, Surabaya, Bandoeng; Schulte & Co., Batavia,
Surabava, Palembang.
BRANCH HOUSES
At present there are 10 branch houses of electrical-equipment
manufacturers located in the Netherland East Indies, of which 9
are European firms and 1 an American firm. The majority of
these firms carry a complete line of electrical equipment, but several
gpecialize.
The most important branch houses are those of two large German
firms handling complete lines of electrical equipment and having
their own electrical engineers stationed in the territory. These are
Siemens-Schuckert Werke and Bergmann Elecktrizitatswerke A. G.,
of Berlin. Other branch houses engaged in selling complete lines of
equipment are a large Swedish firm, Allmanna Svenska Elektriska
Aktiebolaget, of Vasteras, an American firm, and one Dutch com-
pany, Hengelosche Electrische en Mechanische Apparatenfabriek, of
engelo.
Firms specializing in certain equipment include one large German
firm, Siemens Halske A. G., of Berlin, which handles telephone,
telegraph, and X-ray equipment exclusively; a Dutch and a German
firm handling power-house equipment (Merrem & la Porte of Amster-
dam, and Hallesche Maschinfariek, of Halle; a German firm, Hack-
aphon, specializing in transmission equipment; and a French firm,
Compagnie d’Importation de Produits Metallurgicues & Annexes,
dealing only in cables and wiring.
These branch houses can not be considered as possible agents for
American electrical manufacturers, but mention is made of them
because of their importance in the marketing of electrical equipment.
GENERAL IMPORTERS
There are a number of general importers in Java that are handling
various lines of electrical equipment. In most cases this type of
firm is net in a position to handle heavy equipment, usually carrying
only electric-lichting fixtures, lamp bulbs, flash lights and batteries,
and electric appliances. The majority of these firms have branches
throughout the islands and are capable of securing first-class distri-
bution for any line they decide to handle. Large American electri-
cal goods manufacturers interested in this market should consider
the possibility of one of these large importers as an agent. It would,
of course, be necessary for any manufacturer working with one of
these firms to keep his own men in the territory to assist in making
sales.
