METHODS  OF  DOING  BUSINESS  231

Sewing  Machine  Company,  The  National
Cash  Register  Company  and  many  of  the
larger  mercantile  houses  and  manufacturing
concerns  maintain  their  own  branch  offices  in
the  principal  cities  of  the  Latin  American
countries  and  are  entirely  satisfied  with  the  results. ­

The  establishment  of  your  own  agency  in  a
country  indicates  to  the  public  your  intention
to  become  a  portion  of  the  native  business  community ­
  and  gives  you  a  solid  standing  with  the
trade  besides  bringing  you  in  closer  and  more
intimate  touch  with  the  consumer.  It  has
many  other  advantageous  features  which  must
be  apparent.
Should  your  business  not  warrant  such  an
outlay,  the  next  best  method  of  approaching
the  situation  is  the  appointing  of  some  highgrade,
  resident  merchant,  either  foreign  or  native, ­
  in  each  country,  as  your  exclusive  representative. ­
  It  is  obviously  unnecessary  to  state
that  in  making  such  a  selection  the  greatest
care  should  be  taken  to  investigate  most  thoroughly ­
  the  business  reputation  and  financial