THE STORY OF ARTIFICIAL SILK 
It is a general clearing-house and centre of 
propaganda for the whole trade. 
There is a chance to-day for the most 
progressive draper in every town to make his 
shop known as the “ Artificial Silk Shop ” 
of the town. This will give him a great 
advantage over his competitors. Just as 
Liberty’s—the famous shop on Regent Street, 
London—became known throughout the world 
as the one best shop for real silk goods, so 
there is now an opportunity for other shops 
to become known as the best places to buy 
the new Artificial Silk goods. ~ At least one 
drapery shop in every town can emulate 
Liberty’s, and make its windows radiant with 
brightly-coloured garments that are cheap as 
well as beautiful. 
An immense demand has sprung up in the 
United States for Artificial Silk dresses that 
retail for two guineas. These are made by 
mass production. Fifty are cut at a time 
by electric cutting knives. The sewing costs 
4s. 2d. They are sold by manufacturers at 
21s. to 24s. They are made of weighted 
crepes-de-chine, crepes-georgette, etc. A 
woman who formerly bought one real silk 
dress for six guineas can now have three 
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