236 THE MODEL STOCK PLAN 
supply. We can get steady customers for such goods. 
Being better satisfied in this respect at our store than else- 
where, these customers are likely to prefer to buy also in our 
other departments. 
Where this method has been adopted, it has usually 
resulted in separate departments for each of these lines. The 
separate departments have not only proved very profitable 
but also are far ahead of the ordinary competition. They 
add very largely to the goodwill of our store as people recog- 
nize that it specializes in goods which are ordinarily difficult 
to find in complete assortments and that we carry them at 
prices reflecting our policy of no greater percentage of profit 
on these than on any of our other goods. 
In addition to the BB’s, MPs, staples, novelties, style 
goods, and outsizes in each full line, of course there are needed 
what, for want of a better name, may be called “related 
lines, ”” such as tennis shoes and rubbers in a shoe department; 
nurses’ uniforms in an apron department; chauffeurs’ uni- 
forms in men’s clothing; women’s riding breeches in a skirt 
department; nursery and invalid furniture in a furniture 
department; road maps in automobile accessories; and 
maternity dresses in a dress department. 
In many stores such goods are not carried at all or in only 
a haphazard way. An evidence of the possible usefulness 
of the Model Stock Plan in building up full lines is that there 
exist specialty shops and chains of such shops for many 
specialized classes of merchandise. If they exist outside of 
department stores, they can exist equally well or better with- 
in them. 
Of course it is not practical to have separate departments 
for such lines in stores so situated that they can do only a 
limited volume of business in these goods. But even in such 
stores something can be done in this direction by getting 
one of the salespeople specially interested in these outsizes 
or in a related line, so that this salesperson is a specialist 
who can deal particularly well with this merchandise and 
with customers who require it.