THE STORY OF ARTIFICIAL SILK 
There will be many openings for designers. 
Already, there are designers of Artificial Silk 
dresses, in America, who receive £2,000 a 
year. Here is a chance for artistic men and 
women—a chance to design beautiful gar- 
ments that will be sold by tens of thousands. 
Several years ago, the manufacturers of 
Bradford opened a ‘ Temple of Fashion” in 
Regent Street. It was soon closed. It was a 
brilliant idea that should have been carried 
through—a brave attempt to compete with 
Paris. A second attempt should be made by 
our Artificial Silk manufacturers. They 
should establish a permanent ‘ Temple of 
Fashion in London, so that we shall lead 
in the matter of fashion, and not wait for 
Paris and Vienna. 
In America, courses of lectures on Artificial 
Silk are now being given in Universities. A 
““ RayoN INsTITUTE ’ has been organized, 
which is carrying on a campaign to make 
Artificial Silk popular and fashionable. It 
holds Fashion Shows in the ballrooms of the 
best hotels. It gives talks and demonstra- 
tions and mannequin parades. It collects and 
distributes information about Artificial Silk. 
TIQ