38 THE MODEL STOCK PLAN 
each of which must be regarded as a separate class. In 
the lowest price range come inexpensive cotton house dresses, 
rayon, and the cheaper grade of silk dresses, with three full- 
line prices of about $2, $6, and $9. Just above this comes a 
class comprising medium-priced dresses at about $11, $17, 
and $23. In the next class are the better grade of dresses 
at about $29.50, $39.50, and $50.00. 
At each of these prices the buyer will plan to have in stock 
a full line. If be has a full line of silk dresses at $35, he has 
in that full line taffeta, silk, canton crepe silk, and dresses 
of any other silk materials in demand which a customer can 
expect to get for $35. Then he works out the different 
materials in all the styles desired; and he plans them accord- 
ing to the six classifications listed in the next paragraph. 
The buyer must satisfy all of these diverse wants at the $35 
price. When he has done it, he has a full line of merchandise. 
He does the same sort of planning for each of his other full 
lines. He cannot profitably keep such really complete assort- 
ments at too many prices. He usually keeps such a complete 
assortment at no price. One of the greatest advantages 
of the Model Stock Plan is that ke can profitably keep a 
complete assortment ai the three full-line prices. 
A full line consists of six definite classifications. If all 
six are properly maintained, we are assured an assortment of 
goods that fits almost precisely what almost all customers are 
looking for. The six classifications are: 
I. Staples. 
2. Style merchandise. 
3. Novelties, 
4. Outsizes (for stocks that have a size element). 
5. A BB (Best Buy). 
6. An MP (More-Profit Item). 
Staples are, as we know, the class of goods commonly 
in demand, often year after year. Their place in a full line 
is obvious. 
! Even above these come the de luxe goods, the handling of which is treated 
in Chap. V, p. 68.